<H1>A Scientist's Guide to Talking with the Media -- Union of Concerned Scientists Shopping Cart</H1>
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-- <I>Practical Advice from the Union of Concerned Scientists</I>
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Research in most scientific disciplines calls for painstaking accuracy and a hesitation to generalize for fear of distorting the truth. Given this penchant for nuance, scientists often feel uneasy about a relationship with anyone in the media who is seeking an eye-catching lead, usually with limited space to express subtleties. Researchers who give interviews often feel that their findings are distorted or sensationalized, and shun future media contact. By avoiding potential misrepresentations, however, scientists also sacrifice opportunities to educate the public on important issues related to health, the environment, outer space, and much more.<BR><BR>In A Scientist’s Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft sound bites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter’s trusted source—the first card in the Rolodex—on controversial issues. <BR><BR>A must-read for all scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective. <BR><BR><BR>About the Authors: <BR><BR>Richard Hayes is media director of the Union of Concerned Scientists, where for more than a dozen years, he has helped scientists across the country become more effective with the press. Hayes was previously a reporter for a bipartisan caucus in the U.S. Congress, where he also coordinated a task force on climate science. He lives in Arlington, VA.<BR><BR>Daniel Grossman is an award-winning science journalist and former reporter for National Public Radio's show on the environment, Living on Earth. He has written for publications such as the New York Times, Rolling Stone, and Scientific American. He has also taught science journalism at the Boston University School of Journalism. He lives in Watertown, MA. <BR></P>
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