(Level II Certificate)
Prerequisite: #201 Management Core Course and #113 Wine Club Professional (unless student tests out of WISE #113)
Our wine club management program is focused on industry best practices. The course provides students with an understanding of effective strategic club design (structure and benefits), tools for optimizing membership acquisition and retention, and tactics for maximizing club growth. The course also covers budget development and implementation, building a club community through events, customer feedback, online communications (e-mail campaigns, wine blogs, etc) and persuasive wine club writing. Emphasis is placed in wine club direct to consumer best practices, integration with other DTC functions at the winery, key success metrics and reporting tools, and database and list development basics. Successful completion of this course will result in earning a WISE Wine Club Management Certificate, Level II.
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